Vetrepreneur Spotlight: American Yogi

Phil Sussman, U.S. Army Veteran and Co-Founder of American Yogi, joins us for this month’s Vetrepreneur Spotlight. He was inspired to create a community where both men and women could find a vehicle to peace. Today, American Yogi is more than a t-shirt brand. It’s a movement, a family and a community.

About American Yogi

Our goal is to help men and women find a vehicle to peace. Not everyone is instantly drawn to yoga nor does everyone understand the amazing effects that it can have on your life. So what we’re trying to do is make the practice accessible. It’s for the Veterans, the 9 to 5’ers, the moms, the dads, and any seekers of peace. What started as a shirt business has become a family. A community of like-minded individuals all seeking the same thing: peace.

Vetrepreneur Spotlight: Triple Nikel

In two short years, Triple Nikel has proven themselves as a contender in the apparel industry. Inspired by the legacy of 555th Parachute Infantry Regiment, Co-Founders and U.S. Army Veterans Ruben Ayala and Chris McPhee share how they are rebranding what “looking like a Veteran” means in our next Vetrepreneur Spotlight.

About Triple Nikel

During the height of the COVID-19 pandemic in the summer of 2020, the idea for Triple Nikel was sparked. The founders created an idea based off four simple concepts: Legacy, Community, Music and Love. Each founder started their military careers in the 82nd Airborne Division as paratroopers. It is our common ground to which they derive experiences, motivation and content. Their designs pull inspiration from the Hip Hop culture. Besides the military, a common ground between all the TN founders is Hip Hop. They believe that music is a common thread that binds all people; so that’s why their collections are dedicated to music they love.

Vetrepreneur Spotlight: Hero Cards

In our latest Vetrepreneur Spotlight, Dale Kooyenga, U.S. Army Reservist and Founder and CEO of Hero Cards, shares what inspired him to create hero collector cards that honor every member of the U.S. military who gave ‘the last full measure of devotion’ for our freedom. They look to present these stories in a compelling way, to ensure these service members are never forgotten.

About Hero Cards

Hero Cards aim is to educate future generations, instill gratitude and honor the fallen. Their mission is to honor the sacrifices made by every member of the U.S. military—from the Revolutionary War to present day—who lost their life while serving our country. In addition to creating a Hero Card for every fallen service member, they are creating an online archive to preserve each story for future generations. Hero Cards are made in the U.S.A. and donate a portion of their revenue to support Veteran-focused non-profit organizations.

Vetrepreneur Spotlight: Cuff-n-Stuff

In honor of National Veterans Small Business Week, we’re highlighting U.S. Army Veteran and Retired Police Officer Amparo Vega’s online store, Cuff-n-Stuff. See how she combines her love for serving her country and creating jewelry and novelty gifts.

About Cuff-n-Stuff

Amparo Vega has always been a protector, firstly in serving our country in the United States Army, and secondly in the Cleveland Police Department; serving 27 years combined. Her second love is jewelry. Starting in the early 90’s Amparo bought and sold jewelry to family, friends and fellow officers. With product demand growing over the years, Amparo created an online store where was born. Her goal was (and still is) to sell high quality, personalized law enforcement jewelry and novelty gifts at a price everyone could afford.

Vetrepreneur Spotlight: Milspin

U.S. Marine Corps Veterans and brothers Chet and Dana Peters founded Columbus, Ohio based Milspin to celebrate American manufacturing and share their love of engineering and hand-crafted metal fabrication. Watch their spotlight:

About Milspin

Chet and Dana Peters run a small Veteran-owned, metal fabrication shop in Columbus, Ohio. They love cutting metal and making high end CNC products for American patriots. They create American-made products that are made with care, that someone put their time into and thought about, and looked at with scrutiny, improved and re-improved to the point of perfection. 

Vetrepreneur Spotlight: Bonefrog Coffee

U.S. Navy SEAL Veteran Tim Cruickshank understands the sacrifice required by both the servicemember and their family to keep the American Dream a reality for all of us. With this understanding, Bonefrog Coffee was founded on the core concept to share the stories of courage, selflessness and sacrifice on the battlefield.

About Bonefrog Coffee

Bonefrog Coffee Company was created as a tribute to the “Brotherhood” of U.S. Navy SEALs, the Naval Special Warfare community and to all Americans who have bravely served, or who are currently serving, in our United States Armed Forces.

Vetrepreneur Spotlight: CIVVIESUPPLY

Our latest Vetrepreneur Spotlight features the vintage military and patriotic apparel company, CIVVIESUPPLY. Thomas McGuire, co-founder and South Carolina National Guard member, sat down with Justin Locke, our Business Development Manager, to share what inspired him to preserve our nation’s military history through t-shirt designs.


“Our Great Uncle Roy landed on Omaha Beach during the Normandy Invasion, held the line against the Nazis at Bastogne, and received two Purple Hearts during WWII. Roy — and thousands like him — inspired us to join the U.S. Army and eventually start CIVVIESUPPLY. Because of this, they are committed to PRESERVING our nation’s history, STEWARDING the All-American Spirit, and SAFEGUARDING the promise that Legends Never Die — because chances are, you’ve got an Uncle Roy too.”

Vetrepreneur Spotlight: 22 Sierra Coffee Co.

22 Sierra Coffee Co. was founded in April of 2020 by two Veterans striving to make a difference. Patrick Little, U.S. Air Force Veteran and co-founder, joined us for this month’s Vetrepreneur Spotlight to share more about their mission to save lives and what makes their coffee different from other brands.

About 22 Sierra Coffee Co™

22 Sierra Coffee Co.™ was founded in April of 2020 by two Veterans striving to make a difference. Based in Mount Vernon, MO, we have established ourselves as a national brand through our partnerships and unique approach to making our givebacks part of our overhead.  Why? Because we believe in integrity and accountability, both of which can be missing from a “portion of profit” model.

Vetrepreneur Spotlight: Battle Brothers Shaving Company

Battle Brothers Shaving Co. is a company made for warriors, by warriors. It was born out of brotherhood, service and self-sacrifice. Justin Locke, our Business Development Manager, sat down with founder and U.S. Army Veteran Andrew Weiss for this month’s Vetrepreneur Spotlight.

Their razors are crafted with military aircraft-grade aluminum, highlighting their attention to detail and uncompromising quality.

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